Graphic Design Services by SCS Digital Marketing

Chrissy’s Studio

Chrissy’s Studio specializes in custom invitations – bridal suites and wedding events, custom retirement party invites, corporation invitations or christmas cards.

Examples coming soon!

Graphic Design 

 

Logo Design

The most recognizable part of your business is your logo. The shapes, colors, fonts and the graphic elements – all work together to create the message of your business. Our designers strive to focus and understand the big picture branding and create what your logo should communicate.

 At SCS Digital Marketing, we use the following principles to help you develop the best possible professional logo.

Think Multiple Uses – How will the logo be used? Will it be used in print and web marketing? Will it be big and small? Will it be photocopied or faxed? Keep multiple uses in mind when developing a logo.

Keep it Simple – A simple design allows for easy recognition and allows the logo to be versatile & memorable. It should have a strong, balanced image with no unnecessary clutter or detail, and it should be distinctive and bold in design, making it easy to see at a glance. The words should be easy to read.

Make it Memorable – A great logo will imprint itself in the minds of its viewers. Along with the principle of simplicity, a good design should use recognizable and creative elements for it to be easily remembered.

Make it Unique – A strong logo will easily be identified and won’t be confused with another logo. Careful research of the industry should be done to know and understand the common styles, but care must also be taken not to infringe on anyone else’s trademarked logo.

Make it Versatile – A good logo will be effective in a variety of uses. The logo should be recognizable and readable when scaled down to the size of a postage stamp. The logo must look good in black and white as well as color. The logo should be able to be used on a dark and a light background, and over a photo or textured background.

Establish Clean Space – Don’t crowd the logo. Leave sufficient “white space” around the logo in all applications.

Engage your Audience – A good logo design entertains and engages its audience. It is important to be simple but that doesn’t mean it can’t be creative, witty, interesting, emotional, funny, tricky, or amusing.

Make it Appropriate & Relevant – A logo should relate to the business in some way. Use colors, images, and typefaces that align with the company branding.

Make it Timeless – A logo should last through temporary trends. Will the logo still be effective in 5, 10, 50 years?

Logo design process:

1. Design Brief – Conduct an interview with client or have them fill out our Logo Survey.

2. Research & Brainstorming – We research clients’ business and its history, and that of its competitors. We also look at logo designs that have been successful and current styles and trends that are related to the design brief.

3. Sketching – We take what we’ve learned so far and develop a variety of creative conceptual sketches.

4. Computerize it – The best ideas then get turned into a computer design.

5. Present to Client – Meet with client or email the best designs to client for review.

6. Revise & Add Finishing Touches – Apply client feedback to the design(s).

7. Repeat steps 5 and 6 if necessary

8. Supply Files To Client

 

Print Collateral

You need more than a website to represent your brand. Business cards, letter head and other pieces establish the credibility of your business. Work with SCS Digital Marketing to establish your brand and maintain your branding consistency across all of your media pieces.

Business Cards, Letterhead, Flyers, Magazines, Reports, Catalogs, Brochures, Point of Purchase, Trade Show materials, Print Advertising

The most recognizable part of your business is your logo. The shapes, colors, fonts and the graphic elements – all work together to create the message of your business. Our designers strive to focus and understand the big picture branding and create what your logo should communicate.

 

Service Area

SCS Digital Marketing provides website design, web hosting and graphic design services for all of southeastern states including North Carolina, South Carolina, Georgia, Florida, Tennessee, Alabama and Mississippi.

Other Links

Visit these other websites by SCS Digital Marketing:

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