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90 Days to 100 New Clients: A Digital Marketing Guide for Medical and Beauty Spas

  Acquiring new clients is a crucial aspect of growing any medical or beauty spa business. However, it can be a challenging task to attract and convert potential clients into paying customers. With an integrated digital marketing strategy, medical and beauty spas can gain 100 new clients in just 90 days. In this article, we’ll […]

How to turn your website into a lead generation machine

woman on laptop

Your website isn’t just to have an online presence, but it is part of your sales and marketing strategy. It shows your value and brings in revenue. Content: Does your content capture the attention of the right people? What is meant by that, is the content on your website tailored to what drives and motivates […]

To Succeed: Keep Your Online Shoppers Experience in Mind

Happy Woman Online Shopper

Your e-commerce website should be able to sell across all devices, not just mobile. While ensuring that your e-commerce website functions across all devices, are you keeping your customers’ shopping experience in mind? Is Your Ecommerce Website Responsive? When it comes to having a responsive e-commerce website, it means that your website can display with […]

Improve your Online Presence With These Trustworthy Steps

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Research has shown that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating users and customers. Offline word of mouth is significant. Online reviews and testimonials are essential in establishing […]

Using The Letter “E” of E-A-T Can Help Improve Your Website

When working on your content for your website or your overall content strategy, here is a suggestion that might be helpful. That is using the letter “E” as a guide. The letter “E” in Google’s search quality guideline acronym, “E-A-T.” It stands for Expertise, Authoritativeness, and Trustworthiness. Let’s look at the letter “E” or Expertise. […]

Your Content Will Lead Your Website to the Top

There is so much information out there about how to optimize your website for SEO. It really comes down to this. Your ideal audience are important. You should be making sure your content addresses their needs first. Your content has an impact on search engine optimization. Google is an artificial intelligence machine. When it comes […]

How to Check Your Small Business Web Presence Online

When potential customers search for your business, what do they find? Here’s how to do it as part of a SEO audit: (*this is applicable for performing local searches.) Go to Google, but use your browser in incognito mode. Search by what you do – not by your company name. For example, if you are […]

Why Your Page Speed is Important for Conversions

Most business owners don’t give much thought about their website page speed. Until one day they realize their website isn’t doing much for them in terms of capturing leads. Then they get into the ‘audit’ mode – analyzing their website to figure out why “it isn’t working.” One of the factors affecting leads and conversions […]

Why Your Title Tags are Important for SEO

Why Title Tags Are Important

Title tags form an important part of your SEO strategy. That’s because title tags essentially decide how search engines read your title. They are HTML elements that specify what the web page title is. When you open a search engine results page, you see a title for each of the displayed results. When we look […]