Your e-commerce website should be able to sell across all devices, not just mobile. While ensuring that your e-commerce website functions across all devices, are you keeping your customers’ shopping experience in mind? Is Your Ecommerce Website Responsive? When it comes to having a responsive e-commerce website, it means that your website can display with …
To Succeed: Keep Your Online Shoppers Experience in Mind Read More »
The pandemic has been good for e-commerce. Small business owners who already had an e-commerce presence before COVID reported higher online sales. Small business owners who decided to start their own e-commerce business during this time didn’t do too bad either. To sell well online, you need to pick your e-commerce strategy and stick to …
Research has shown that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating users and customers. Offline word of mouth is significant. Online reviews and testimonials are essential in establishing …
Improve your Online Presence With These Trustworthy Steps Read More »
To get your prospects or your regular customers continuously engaged with your website, you need to have authoritative content. When it comes to content, the quality of your content plays a critical role for businesses to attract their customers. Authoritative is the letter “A” in the E-A-T of Google’s Search Quality Rater Guidelines. E means …
Win the Hearts of Your Audience by Being Authentic Read More »
When working on your content for your website or your overall content strategy, here is a suggestion that might be helpful. That is using the letter “E” as a guide. The letter “E” in Google’s search quality guideline acronym, “E-A-T.” It stands for Expertise, Authoritativeness, and Trustworthiness. Let’s look at the letter “E” or Expertise. …
Using The Letter “E” of E-A-T Can Help Improve Your Website Read More »
For this year, as a business owner, while developing your marketing plans and campaigns, you should have two things: user personas and content marketing strategy that benefits your users. Benefits your users? Yes. Websites or any “content” that we “generate” out there should be helping our customers or benefiting them one way or another. User …
Are you paying attention to your User Persona while E-A-Ting? Read More »
Happy New Year! If improving your Google-My-Business Profile is not on your digital marketing to-do list, I strongly suggest that you add it. If you have a brick and mortar business or even if you are strictly ecommerce, your business still needs to have a Google My Business Profile. Improve Your Brand Visibility As part …
