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Let’s Give Thanks to Risk Takers on Independence Day.

Let’s take a moment to consider that many of America’s founding fathers were small business owners who provided needed goods and services in the growing colonies. Alexander Hamilton, who founded the Bank of New York by the age of 29, was even called “America’s first capitalist.” Benjamin Franklin was an inventor, a printer and a […]

Website and Digital Marketing Trends for Next Year

Six Websites and Digital Marketing Trends for 2020

The Internet has revolutionized the way we communicate and consume information. Currently, there are 1.94 billion websites since the first-ever website on the Internet published on August 6, 1991. We use the Internet to access information, go shopping, explore opportunities, and make connections that would be otherwise impossible. As we move towards the 20th year […]

How to re-engage past customers into active buyers

How to revive lost customers into active customers

Perhaps you have a list of customers in your CRM or e-mail list that have gone ignored. Or maybe you have realized some of your customers have gone quiet. It happens to every business owner. For some reason or other, they may no longer shop at your place, buy a product or service from you, […]

Seven Tactics to Look At For Next Year.

Staying Ahead of the Curve

Staying ahead for new opportunities. Things are a-changing. New advancements. products, services, technology and the way we do business. Those that can stay ahead the curve are the ones who succeed over the long haul. Yes, it is only the second quarter, but small business owners and marketers are already planning for 2020. Website If […]

You have a business development rep and you treat it badly.

Poor Business Development Rep

Seriously. It breaks my heart every time when I look at how some companies treat their websites or how I listen to some of them talk about their websites. They do not understand where their websites fit as part of their overall business plan. They gnash their teeth when they say how much websites cost […]

Three Ways You Are Destroying Your Business by Not Changing

Change is good

Change is a good thing. Why? It challenges you. It pushes you out of your comfort zone. Sometimes the fact that people don’t like getting out of their comfort zone is the very reason they don’t want to change that much. In the fast-moving pace of business, however, adapting to change is vital for long […]

Do you know how to calculate your email conversion rate?

How to Measure your Email LIst

To really understand your email list and how to measure its ROI, we need to look at the number of how many is DELIVERED and opened. Yes, we want click-through rates, but to increase the click through rates, we need to improve the number of successfully delivered emails. Click through rates means the number of […]

Want Better Relationships? Learn to Listen Better.

  Listening is probably the hardest thing to do, especially when you have “billion things going on.” Listening is a skill that needs to be developed. One does not become a good listener overnight. It is something that has to be worked on . . . daily. Nancy Friedman, the Telephone Doctor, says listening is […]