Customer Journey Mapping

Don’t Become This Business Statistic

  No one wants to fail. According to U.S. Bank, 78% of small businesses fail because they lack a well-developed business and marketing plan. Too many business owners don’t have the time, marketing expertise or analytic skills needed to develop an integrated marketing plan that leads to successful growth. So they often pick a single …

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Here’s three ways to measure the success of a customer-centric company.

Happy Monday! Thoughts of this past weekend on customer-centricity. This weekend originally started as a mental health break. It’s also my birthday month. I have a few events planned. This is my favorite season. (not the winter cold, but the spirit of Christmas.) Anyways, this past weekend, I had a girls day scheduled to go …

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What is Customer Journey Mapping?

Convenience, information, helpful support and post-purchase assistance, the ability to give direct feedback, non-intrusive and value-rich communication, ease of multichannel shopping, and meaningful offers are all parts of today’s online shopping experience. The customer journey is the path, the sequence of experiences your customers get with your eCommerce business, from start to finish. You can …

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