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Win the Hearts of Your Audience by Being Authentic

To get your prospects or your regular customers continuously engaged with your website, you need to have authoritative content. When it comes to content, the quality of your content plays a critical role for businesses to attract their customers. Authoritative is the letter “A” in the E-A-T of Google’s Search Quality Rater Guidelines. E means […]

Are you paying attention to your User Persona while E-A-Ting?

For this year, as a business owner, while developing your marketing plans and campaigns, you should have two things: user personas and content marketing strategy that benefits your users. Benefits your users? Yes. Websites or any “content” that we “generate” out there should be helping our customers or benefiting them one way or another. User […]

Fourth Quarter Goals for Next Year

Where to start? Right? Many of us attempted to pivot as fast as we could. Many of us were (or are still) running a hundred miles a minute and haven’t stopped.   We need to look at next year starting now. What do we look at? Your customers are still the same. Your business is […]

Your Content Will Lead Your Website to the Top

There is so much information out there about how to optimize your website for SEO. It really comes down to this. Your ideal audience are important. You should be making sure your content addresses their needs first. Your content has an impact on search engine optimization. Google is an artificial intelligence machine. When it comes […]

Adapting Your Promotional Mix to the New Business Environment

Yes, things are certainly different right now. States are slowly lifting their lockouts and workers are returning to work. They are starting to export and import again. That isn’t to say you should underestimate the terrible effects of the coronavirus outbreak. Most businesses will survive just as they have through wartime, recessions, depressions and even […]