hello at scs-digitalmarketing.com

This morning, I just met with a client to go over a proposal for web accessibility remediation services for a small fast food service provider who was sued for having an inaccessible website.*

What was the issue? Website was inaccessible to those who were visually impaired. (during the audit, we found other issues, but that was not the main reason of the lawsuit.)

This is not a large fast food service provider like Chick-fil-A. This is a food service provider that has several locations.

The time is ripe for Web Design and Development Agencies to offer additional value to their clients. Agency owners can add web accessibility audits, web accessibility remediation services and accessible web design services as part of their additional value-add.  As a matter of fact, it could become your agency’s new superpower for 2020.

Walk the Talk, Talk the Walk of Web Accessibility

So, how do you, as an agency owner begin to talk with your clients about web accessibility?

It begins with you, the owner and your top designers and developers. Everyone can begin by getting knowledgeable about web accessibility.

Agency owners will see that web accessible or ADA compliant websites has its benefits such as improving user experience, search engine optimization and their clients will be capturing more (leads) demographics to their websites. It will enhance your client’s brand if they were to publish that they were striving to be accessible and inclusive. Individuals with disabilities are most loyal to organizations who invest in efforts to be inclusive. Perhaps, finally, the best reason may be that it would reduce the risk of a lawsuit.

This added value of offering web accessibility services will provide additional growth of your agency. It will also help your clients grow as well.  Thereby creating a win-win for everyone. Are you ready to make 2020 a fantastic year of growth? Let’s do it! If you have any questions, do not hesitate to contact me at hello@scs-digitalmarketing.com

*Names are protected here for legal reasons.

About Christine Laikind: Christine is founder of SCS Digital Marketing, a virtual digital marketing agency based in northern Georgia. Born deaf and self-employed since 2003, she has been providing traditional and digital marketing services for many clients in B2B and B2C sectors. Today she caters to her favorite niche – professional keynote speakers and affiliated industry partners. Christine is also active in the WordPress community as a co-organizer, and as a speaker at Meetups, at WordCamps as an advocacy speaker on web accessibility as well as business related topics.