[10 Point Checklist to Find Out]
Your website is not producing the leads it should be, right?
Your website should be your main hub for all your online marketing activities. You should be directing all the traffic from search engine optimization (SEO), pay per click (PPC), social media, videos, and so forth directly back to your website. In order for this to be effective, your website must be built to convert visitors into leads and turn those leads into sales.
A lot of professional keynote speakers or small business owners are wasting money on advertising or digital marketing because their website is not built to be a lead generating machine. Your website should be your best sales tool.
You only have a few seconds – about 7 – 9 seconds – to grab your visitor’s attention when they land on your site. In these crucial seconds they are scanning your site, assessing the content and making a quick judgement on whether to stay on your site or leave and go to your competitor.
Here is how you can increase the chances of them staying on your site, getting to know your business and becoming a customer.
10 Point Check List for Leaky Website
1.Mobile Optimized
This is NOT an option today. More and more people are searching mobile devices for local businesses. Nearly 30% of all traffic to websites are from mobile devices. That is almost 50%! It is predicted to reach 50% and higher by 2025 due to voice search. Even though you want to reach visitors worldwide or nationwide, you cannot ignore local searches.
2. Call to Action
This is another overlooked component of a website. You must tell your visitor what to do when they come to your website. Majority of websites out there do not have a call to action. Subscribe to your newsletter is not a call to action. (Your newsletter is a way to engage with your subscribers or your loyal fans.)
- A couple of examples;
- Call Today for a FREE 1-hour coaching session: 555-8989
- 7 Questions You Must Ask A Financial Coach BEFORE Hiring Them — Download Now!
3. Home Page
Your homepage should highlight the benefits of the product/service you offer. A good way to figure this out is — what is the end result after using your product/service? Even as a professional keynote speaker – you must highlight what is the audience going to walk away with? Not how great of a speaker you are. It is about the audience.
4. Phone Number and e-mail address
There are still many websites do not have a phone number and email on their site. This should be on every page of your website. Put your telephone number and email address on the upper right-hand corner and again at the bottom. This little detail could add 10%+ to your bottom-line revenue.
5. Blog
This is a must for 99.9% of the businesses out there. There are so many benefits of having a blog. Search engine optimization is one of them. You can add call to action to the bottom of each blog if you can think strategically.
6. Video
Adding video to your website is proven to increase conversions. According to a study by Eye View Digital, adding video to your website increases your conversion rate by 80% within the first week of implementation!
7. SEO Optimized
Your on-page SEO should be optimized. Not having a well optimized website is like not having the right pieces to a puzzle. The pieces need to match, so does your website. If search engine optimization has you bamboozled, you’re not alone. Understand this: every website needs to have the best practices of SEO implemented and the majority of the websites do not.
8. Lead Capture
97% (or more) will leave your site and never return. Having a lead capture page with an enticing offer (guide, checklist, workbook, e-book, success story, case study) will generate more leads that can be added into your email marketing. With marketing automation, they can be sent email follow ups and you can nurture these leads into a sale.
9.Load Time
Load speed impacts both SEO and user experience. You can test your website load time on sites like Quick Sprout, GT Metrix or Web Page Test. Quick Sprout will give you suggestions on improvements. If your website is too slow, your visitors will leave. What is the definition of “too slow”? Any website that takes more than 3.0 seconds to load. Yes. However, the average is 3.5 seconds. “The lower the better” is the motto. The faster your website loads, higher your website ranks.
10.User Experience
Many of your visitors are fans of less is better when it comes to your website. The website is for your visitors – so, when looking at your website, put yourself in their shoes. According to Vitamin T, 68% of the visitors fail to convert because they don’t think you care about their experience. A complicated or “busy” site and you will lose the visitor. Your Google Analytics, if you have it installed, will let you know how long your visitors are staying on your site. Wonder how your visitors use your website? There are user testing tools and resources available. They include Crazy Egg, Loop11 and Mouseflow to name a few.
Conclusion
These are the 10 steps to look for when assessing a website for leaks. The content is also the most important part of any website. If the content is not compelling, or of value to the visitor, that is another issue.
Your website should be a lead generating machine working for you 24/7/365, never calling in sick or taking a day off. A website can make or break your online marketing efforts.
If you feel you need assistance with your digital marketing or your website, contact us at hello@scs-digitalmarketing.com.
Double Your Leads
In the competitive landscape of websites, building a website that will grow your keynote speaker profession, business coach or business can be a challenge.You’re busy and often have little time to think about exactly what you’ve done so far and what you need to do next.This 47 points checklist will guide you through the basics of setting up your website for lead generation.If you follow these steps, you will have a website that generates traffic and captures the contact information of your leads.Does it seem too good to be true? Download the checklist and see for yourself.
Download Checklist