How to turn your website into a lead generation machine
Your website isn’t just to have an online presence, but it is part of your sales and marketing strategy. It shows your value and brings in revenue. Content: Does your content capture the attention of the right people? What is meant by that, is the content on your website tailored to what drives and motivates […]
E-Tailers: Optimize Your Google My Business Profile
If you are selling products online – through Woocommerce, Shopify, Bigcommerce, or any other form of e-commerce platform, optimizing your Google My Business profile can grow your e-commerce site. Many e-commerce business owners understand the importance of optimizing their e-commerce websites. The higher the website is ranked on search engines, the easier it is for […]
Improve your Online Presence With These Trustworthy Steps
Research has shown that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating users and customers. Offline word of mouth is significant. Online reviews and testimonials are essential in establishing […]
Win the Hearts of Your Audience by Being Authentic
To get your prospects or your regular customers continuously engaged with your website, you need to have authoritative content. When it comes to content, the quality of your content plays a critical role for businesses to attract their customers. Authoritative is the letter “A” in the E-A-T of Google’s Search Quality Rater Guidelines. E means […]
Using The Letter “E” of E-A-T Can Help Improve Your Website
When working on your content for your website or your overall content strategy, here is a suggestion that might be helpful. That is using the letter “E” as a guide. The letter “E” in Google’s search quality guideline acronym, “E-A-T.” It stands for Expertise, Authoritativeness, and Trustworthiness. Let’s look at the letter “E” or Expertise. […]
Are you paying attention to your User Persona while E-A-Ting?
For this year, as a business owner, while developing your marketing plans and campaigns, you should have two things: user personas and content marketing strategy that benefits your users. Benefits your users? Yes. Websites or any “content” that we “generate” out there should be helping our customers or benefiting them one way or another. User […]
Don’t Ignore Your Local SEO Strategy in 2021
Happy New Year! If improving your Google-My-Business Profile is not on your digital marketing to-do list, I strongly suggest that you add it. If you have a brick and mortar business or even if you are strictly ecommerce, your business still needs to have a Google My Business Profile. Improve Your Brand Visibility As part […]
Your Content Will Lead Your Website to the Top
There is so much information out there about how to optimize your website for SEO. It really comes down to this. Your ideal audience are important. You should be making sure your content addresses their needs first. Your content has an impact on search engine optimization. Google is an artificial intelligence machine. When it comes […]
How to Check Your Small Business Web Presence Online
When potential customers search for your business, what do they find? Here’s how to do it as part of a SEO audit: (*this is applicable for performing local searches.) Go to Google, but use your browser in incognito mode. Search by what you do – not by your company name. For example, if you are […]
Why You Should Not Ignore Bing
I don’t like putting all your eggs in one basket. For that reason, I like to diversify when it comes to digital marketing strategy. Especially when it comes to search engine optimization. While Google does have the majority market share, it does not mean we should ignore the others such as Bing. We know the […]