Search Engine Optimization

Using The Letter “E” of E-A-T Can Help Improve Your Website

When working on your content for your website or your overall content strategy, here is a suggestion that might be helpful. That is using the letter “E” as a guide. The letter “E” in Google’s search quality guideline acronym, “E-A-T.” It stands for Expertise, Authoritativeness, and Trustworthiness. Let’s look at the letter “E” or Expertise. …

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Eggs in One Basket

Why You Should Not Ignore Bing

I don’t like putting all your eggs in one basket. For that reason, I like to diversify when it comes to digital marketing strategy. Especially when it comes to search engine optimization. While Google does have the majority market share, it does not mean we should ignore the others such as Bing. We know the …

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