Are you leveraging e-mail marketing as part of your digital marketing strategy? If you are not, it is a huge miss. Let me share with you six reasons why.
E-mail Converts at High Rates
E-mail campaigns convert at a higher rate than any other marketing channel. This makes sense, if they’ve agreed to be part of your e-mail list, they are inviting you to market to them. Think about it. They opted in. They selected to subscribe and provided you their e-mail address, which is their most precious commodity. Bonus points if they double opted in. They are really interested in what you have to say.
Email Has a Broad Reach
Just about everyone has an e-mail address. From your 85 year old grandma to your 15 year old aspiring entrepreneur nephew to the busiest CEO – they all have e-mails. This is also true, no matter where your audience lives- from Anchorage, Alaska to Subang Jaya, Malaysia. No matter who or where your target audience is, you can reach them through an e-mail campaign. Plus, statistics show over 89% of Americans check their e-mails at least once a day. And 61% check their e-mails on their smartphones – first thing in the morning.
E-mail is Easy to Share
No matter what product you sell, it’s easier if a friend recommends you. No matter what service you offer, if a colleague recommends it, it’s easier to close the deal. Emails are great ways to get recommendations from customers. Email is actually one of the most common ways content gets shared. That’s according to Demand Gen’s 2015 Content Preferences Survey. This means an e-mail campaign can have far-reaching access even beyond your email list. It also explains why more of those people become customers than other marketing channels. If you have an e-mail campaign, always ask to share!
E-mail Works Well with Customers
Every business knows that it’s easier to keep a client, than get a new one. Email marketing can help with customer retention. It can also up-sell existing services. The fact is: your existing customers are more likely to open an email from you. That gives your company an advantage over marketing channels competing for your customers’ attention.
E-mail Marketing is Easier On Your Budget
Search marketing campaigns are great at introducing new people to your business. These channels, however can get expensive. Pay-Per-Click (PPC) is only effective so far as you keep spending money. Search Engine Optimization (SEO) takes time to ramp-up and can take a while before you see a return on your investment. You can get your ROI with an effective email marketing campaign in a very short time period.
E-mail is inexpensive
Although you have to pay per email, the upfront cost of developing an e-mail is the same no matter the size of your list. This makes email marketing inexpensive on a person-by-person basis.
There is no doubt, e-mail marketing is one of the most effective and cost effective ways to reach and engage with your customers.
Become a E-mail Marketing Whiz in 30 Days!, sign up for my online E-mail Marketing Masterclass, enroll by November 6, you’ll save $32. Course begins November 13, 2019. This is in-depth online course on e-mail marketing, covering range of topics from subject headers, lead nurturing, and more. There are 13 modules and you get to be part of a private Facebook Group for questions, tips and support.
SCS Digital Marketing, based in lovely northern Georgia, owned by a female deaf entrepreneur who has been self-employed since 2003. We’re a virtual digital agency catering to small businesses, professional keynote speakers, business coaches and affiliated industry partners. We offer full-service email campaign services, including aligning your email marketing strategy with your business. Call 770-293-8900 or send e-mail to firstname.lastname@example.org