Accessibility and Inclusion
The power of the Web is in its universality.
Access by everyone regardless of disability is an essential aspect.
~ Tim Berners-Lee, W3C Director and inventor of the World Wide Web
There are 650 Million individuals in the world that live with a disability. Here in the USA – only 15 million of those individuals are those who are 65 or older. 57 million of those who are disabled were born with the disability or it came later in their life.
What does that mean for businesses? For those who have an online presence – it is a demographic that they are largely missing out and not serving because their website may not be ADA compliant as well as Section 508 compliant.
To educate small businesses, website designers and anyone interested – Christine Laikind, founder of SCS Digital Marketing has made it her mission to share her experience and knowledge about web accessibility. She will also share information about website accessibility compliance standards to the business industry.
To get your website compliant – there are simple steps that can be made. Christine will share resources and tools readily available for small business owners that can use to check, use and implement. She also believes that designing websites for accessibility begins at the user persona stage. In sum, it is really about inclusion within the community - the business community.
Her presentation is 30 minutes long with handouts and Q & A.
Reach out to Christine Laikind to schedule to speak at your event about this topic at Christine@scs-digitalmarketing.com or call 770-272-6092.
As a Speaker:
As a speaker and consultant, I work with small to medium sized conferences, chambers, nonprofit organizations, and private coaching programs that focus on understanding web accessibility and inclusion. Every engagement is thoroughly researched to meet the needs of the organizer with a prime focus on audience transformation.
It is my highest calling as a speaker and consultant is to engage with no judgement, unique style of personal storytelling, humor, simple approaches and powerful take aways so that audience members can implement and execute within their organization, regardless of their size or infrastructure.
I was born deaf. Mainstreamed at an early age, I speak and lip read fairly well that my hearing peers often "forget" that I am deaf.
I have a BA in Graphic Design and MBA in Business Administration. First in her family to obtain degrees, I have held management positions and owned businesses. Today I am self employed as a founder of SCS Digital Marketing as a virtual assistant and marketing strategist for professional women speakers and coaches.
In my spare time, I like to read, cook, and paint. Married for 30 years to my best friend. Our favorite past time is riding our motorcycle among Chattahoochee National Forest in Northern Georgia.
First – web accessibility means that people with disabilities can perceive, understand, navigate and interact with the Web and that they can contribute to the web. Web accessibility also benefits others, including older people with changing abilities due to aging.
From web design point of view: it is accessibility and usability – or “Inclusive web design.”
With that said, usability and user experience design significantly overlap with accessibility when “specified users” includes “people with a range of disabilities” and “specified context of use” includes accessibility considerations such as assistive technologies. In practice, basic accessibility is a perquisite for usability.
Why should you be concerned with web accessibility or inclusive web design? Join us as Christine Laikind shares her expertise and insight into this timely and relevant topic. A speaker at WordCamp Atlanta, Christine is passionate about Web Accessibility and she’s on track to spread the word, raise awareness, and teach others how to incorporate accessibility into web design.
Web Accessibility is not just a buzzword. There are tools and resources available to audit existing websites to make them accessible. The call to action for today is to begin with inclusive website design and development.
Linkedin is a great place for networking and prospecting. Come to this meetup to learn how to craft your profile and how to use Linkedin for Business development.
Christine Laikind will be at Wordcamp Denver speaking about web accessibility.