Are you paying attention to your User Persona while E-A-Ting?
For this year, as a business owner, while developing your marketing plans and campaigns, you should have two things: user personas and content marketing strategy that benefits your users. Benefits your users? Yes. Websites or any “content” that we “generate” out there should be helping our customers or benefiting them one way or another. User […]
Why your small business needs a social media policy
Social media allows businesses the opportunity to put forth their branded image in front of their clients and prospects. Small businesses use social media for customer service, advertising, and engagement. It could be the business owner doing the social media postings or he or she may have the office manager or marketing manager doing the […]