content strategy

Win the Hearts of Your Audience by Being Authentic

To get your prospects or your regular customers continuously engaged with your website, you need to have authoritative content. When it comes to content, the quality of your content plays a critical role for businesses to attract their customers. Authoritative is the letter “A” in the E-A-T of Google’s Search Quality Rater Guidelines. E means …

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checklist, goals, box

How to Perform a Quick Digital Marketing Audit of Your Website

Many small businesses are evaluating their websites as they were closed during the ‘shutdown’ or some are doing it right now as they begin to reopen. Regardless, performing a digital marketing audit of your website is important as you the small business owner or entrepreneur begin to move forward. Audit lead generation and traffic to …

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