Using The Letter “E” of E-A-T Can Help Improve Your Website
When working on your content for your website or your overall content strategy, here is a suggestion that might be helpful. That is using the letter “E” as a guide. The letter “E” in Google’s search quality guideline acronym, “E-A-T.” It stands for Expertise, Authoritativeness, and Trustworthiness. Let’s look at the letter “E” or Expertise. […]
Why Your Page Speed is Important for Conversions
Most business owners don’t give much thought about their website page speed. Until one day they realize their website isn’t doing much for them in terms of capturing leads. Then they get into the ‘audit’ mode – analyzing their website to figure out why “it isn’t working.” One of the factors affecting leads and conversions […]