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Customer Experience Matters in 2023

Did you know that even when hundreds of other eCommerce stores are offering the same products and services, you can still penetrate the market, generate sales, and scale your business? “Did you know that brands with a great Customer Experience (CX) generate 5.7 times more revenue than competitors with a poor CX? It’s also worth knowing that 84% […]

What is Customer Journey Mapping?

Convenience, information, helpful support and post-purchase assistance, the ability to give direct feedback, non-intrusive and value-rich communication, ease of multichannel shopping, and meaningful offers are all parts of today’s online shopping experience. The customer journey is the path, the sequence of experiences your customers get with your eCommerce business, from start to finish. You can […]

Why IS Customer Journey Mapping So Important?

Woman with shopping bags

Here’s a quick rundown of the eight main reasons how customer journey mapping is so important to your Ecommerce business: 1) Shows you how customers are interacting with your site: There’s always a risk that E-tailers will view the customer journey from the perspective of the company, through an analytics dashboard, rather than in a […]