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Mastering Q4: A Guide to Digital Marketing Planning

  As a female business owner and former boutique art gallery proprietor, I understand firsthand the importance of Q4 planning. I would spend my summers meticulously strategizing for the busiest season of the year, right down to the smallest detail. As the saying goes, ‘Christmas in July,’ well, it is truer than you think, especially […]

90 Days to 100 New Clients: A Digital Marketing Guide for Medical and Beauty Spas

  Acquiring new clients is a crucial aspect of growing any medical or beauty spa business. However, it can be a challenging task to attract and convert potential clients into paying customers. With an integrated digital marketing strategy, medical and beauty spas can gain 100 new clients in just 90 days. In this article, we’ll […]

How to turn your website into a lead generation machine

woman on laptop

Your website isn’t just to have an online presence, but it is part of your sales and marketing strategy. It shows your value and brings in revenue. Content: Does your content capture the attention of the right people? What is meant by that, is the content on your website tailored to what drives and motivates […]

Don’t Ignore Your Local SEO Strategy in 2021

Google Search

Happy New Year! If improving your Google-My-Business Profile is not on your digital marketing to-do list, I strongly suggest that you add it. If you have a brick and mortar business or even if you are strictly ecommerce, your business still needs to have a Google My Business Profile. Improve Your Brand Visibility As part […]

Fourth Quarter Goals for Next Year

Where to start? Right? Many of us attempted to pivot as fast as we could. Many of us were (or are still) running a hundred miles a minute and haven’t stopped.   We need to look at next year starting now. What do we look at? Your customers are still the same. Your business is […]

Why You Should Not Ignore Bing

Eggs in One Basket

I don’t like putting all your eggs in one basket. For that reason, I like to diversify when it comes to digital marketing strategy. Especially when it comes to search engine optimization. While Google does have the majority market share, it does not mean we should ignore the others such as Bing. We know the […]

Website and Digital Marketing Trends for Next Year

Six Websites and Digital Marketing Trends for 2020

The Internet has revolutionized the way we communicate and consume information. Currently, there are 1.94 billion websites since the first-ever website on the Internet published on August 6, 1991. We use the Internet to access information, go shopping, explore opportunities, and make connections that would be otherwise impossible. As we move towards the 20th year […]

You have a business development rep and you treat it badly.

Poor Business Development Rep

Seriously. It breaks my heart every time when I look at how some companies treat their websites or how I listen to some of them talk about their websites. They do not understand where their websites fit as part of their overall business plan. They gnash their teeth when they say how much websites cost […]