Improve your Online Presence With These Trustworthy Steps
Research has shown that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating users and customers. Offline word of mouth is significant. Online reviews and testimonials are essential in establishing […]
Win the Hearts of Your Audience by Being Authentic
To get your prospects or your regular customers continuously engaged with your website, you need to have authoritative content. When it comes to content, the quality of your content plays a critical role for businesses to attract their customers. Authoritative is the letter “A” in the E-A-T of Google’s Search Quality Rater Guidelines. E means […]
Are you paying attention to your User Persona while E-A-Ting?
For this year, as a business owner, while developing your marketing plans and campaigns, you should have two things: user personas and content marketing strategy that benefits your users. Benefits your users? Yes. Websites or any “content” that we “generate” out there should be helping our customers or benefiting them one way or another. User […]
How to Check Your Small Business Web Presence Online
When potential customers search for your business, what do they find? Here’s how to do it as part of a SEO audit: (*this is applicable for performing local searches.) Go to Google, but use your browser in incognito mode. Search by what you do – not by your company name. For example, if you are […]
How to Perform a Quick Digital Marketing Audit of Your Website
Why You Should Not Ignore Bing
I don’t like putting all your eggs in one basket. For that reason, I like to diversify when it comes to digital marketing strategy. Especially when it comes to search engine optimization. While Google does have the majority market share, it does not mean we should ignore the others such as Bing. We know the […]
Why Your Page Speed is Important for Conversions
Most business owners don’t give much thought about their website page speed. Until one day they realize their website isn’t doing much for them in terms of capturing leads. Then they get into the ‘audit’ mode – analyzing their website to figure out why “it isn’t working.” One of the factors affecting leads and conversions […]
Have You Optimized Your Google My Business Profile?
Google My Business is free. It is a free tool that helps business owners manage their brand’s online presence, not only across Google’s own search engine but also within its growing portfolio of online utilities. Google My Business is designed specifically to give brands much needed impact they need to establish local exposure through online […]
Why Your Title Tags are Important for SEO
Title tags form an important part of your SEO strategy. That’s because title tags essentially decide how search engines read your title. They are HTML elements that specify what the web page title is. When you open a search engine results page, you see a title for each of the displayed results. When we look […]
Do you have a digital marketing strategy?
