seo

Dog sitting in car

Improve your Online Presence With These Trustworthy Steps

Research has shown that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating users and customers. Offline word of mouth is significant. Online reviews and testimonials are essential in establishing …

Improve your Online Presence With These Trustworthy Steps Read More »

Win the Hearts of Your Audience by Being Authentic

To get your prospects or your regular customers continuously engaged with your website, you need to have authoritative content. When it comes to content, the quality of your content plays a critical role for businesses to attract their customers. Authoritative is the letter “A” in the E-A-T of Google’s Search Quality Rater Guidelines. E means …

Win the Hearts of Your Audience by Being Authentic Read More »

Are you paying attention to your User Persona while E-A-Ting?

For this year, as a business owner, while developing your marketing plans and campaigns, you should have two things: user personas and content marketing strategy that benefits your users. Benefits your users? Yes. Websites or any “content” that we “generate” out there should be helping our customers or benefiting them one way or another. User …

Are you paying attention to your User Persona while E-A-Ting? Read More »

checklist, goals, box

How to Perform a Quick Digital Marketing Audit of Your Website

Many small businesses are evaluating their websites as they were closed during the ‘shutdown’ or some are doing it right now as they begin to reopen. Regardless, performing a digital marketing audit of your website is important as you the small business owner or entrepreneur begin to move forward. Audit lead generation and traffic to …

How to Perform a Quick Digital Marketing Audit of Your Website Read More »

Scroll to Top