No one wants to fail. According to U.S. Bank, 78% of small businesses fail because they lack a well-developed business and marketing plan. Too many business owners don’t have the time, marketing expertise or analytic skills needed to develop an integrated marketing plan that leads to successful growth. So they often pick a single …
Your e-commerce website should be able to sell across all devices, not just mobile. While ensuring that your e-commerce website functions across all devices, are you keeping your customers’ shopping experience in mind? Is Your Ecommerce Website Responsive? When it comes to having a responsive e-commerce website, it means that your website can display with …
To Succeed: Keep Your Online Shoppers Experience in Mind Read More »
When working on your content for your website or your overall content strategy, here is a suggestion that might be helpful. That is using the letter “E” as a guide. The letter “E” in Google’s search quality guideline acronym, “E-A-T.” It stands for Expertise, Authoritativeness, and Trustworthiness. Let’s look at the letter “E” or Expertise. …
Using The Letter “E” of E-A-T Can Help Improve Your Website Read More »
Hey folks. For some of us, we look forward to October because it’s when Fall colors really turn. I live in the south near the mountains. I love it during this time of year. It is truly glorious when you see the fall colors among the Appalachians mountains. It is absolutely breathtaking. As a small …
Fall Colors and Fall Reminders for Small Business Owners Read More »
Foot traffic is one of the metrics when it comes to operating a brick and mortar store. Traffic in the store means customer engagement and sales which in turn means more revenue. So how do you get more foot traffic in your store? As a former owner of a boutique art gallery and pottery studio, …
This morning, I just met with a client to go over a proposal for web accessibility remediation services for a small fast food service provider who was sued for having an inaccessible website.* What was the issue? Website was inaccessible to those who were visually impaired. (during the audit, we found other issues, but that …
Grow Your Web Design Agency with Web Accessibility Services Read More »
Yesterday was Black Friday. I spent the day with my husband and in-laws visiting the Georgia Aquarium. Yes, it was jammed packed crazy with people. My favorite exhibit was the leafy sea dragon. If you have not seen them, I think they are the neatest and coolest sea horses. Unfortunately, these species have become endangered. …
Every business owner wants leads. Every business owner wants new customers, more revenue, and increased profitability. There are many different ways to get new customers, more income, and increased profitability. How you view and interpret leads is essential. Clarifying what makes a “lead” or a “qualified lead” is vital. What kinds of leads are there? …
Statistics state that of all the traffic efforts spent on driving visitors to a website, only 2% will actually convert at your website. Two percent. So, if you’re driving thousands of visitors on your website, you’re only going to be able to get 2% of them to convert potentially. That is to a landing page …
With the New Year about to arrive in less than seven weeks, many small business owners are currently reevaluating their past year sales and marketing activities. While looking at your business goals for 2020, the question comes about which marketing medium to use. It is a valid question, but it can be best answered by …
