Your Guide to Mastering Omni-Channel Retail
Navigating the Shift in Shopping: Your Guide to Mastering Omni-Channel Retail Have you noticed how the shopping landscape has transformed since the pandemic? As someone who’s been on the front lines of retail, I’ve seen these changes firsthand. Let’s talk about what this means for you and your boutique retail business. From Past to Present: […]
Exploring the Charm of Made-to-Order vs. Inventory
Exploring the Charm of Made-to-Order vs. Inventory at Firebrick Gallery and Pottery Studio Nestled in the heart of downtown Rochester, Firebrick Gallery and Pottery Studio was a beloved hub where local Michigan artists’ creativity comes to life. Our gallery showcased a delightful mix of ceramics, glass, jewelry, and paintings. From beautifully mass-produced items to those […]
Master Your 2024 Success: A 30-60-90 Day Digital Strategy Guide
How to Plan Your 30-60-90 Day Digital Marketing Strategy for Success in 2024 As we approach the end of the year, it’s time to gear up for 2024 and set the stage for your business’s growth and success. Planning is not just a step; it’s the cornerstone of long-term triumph. In this guide, we’ll walk […]
Unveiling Your Ideal Client Profile: The Key to B2B and B2C Success
Hey there, ladies! Ready for a little marketing wisdom to spice up your day? Today, we’re diving headfirst into the world of the Ideal Client Profile (ICP). I know, I know – you’re thinking “Isn’t that a B2B thing?” Well, ICPs are just as powerful for B2C! So, grab a cup of your favorite […]
Mastering Q4: A Guide to Digital Marketing Planning
As a female business owner and former boutique art gallery proprietor, I understand firsthand the importance of Q4 planning. I would spend my summers meticulously strategizing for the busiest season of the year, right down to the smallest detail. As the saying goes, ‘Christmas in July,’ well, it is truer than you think, especially […]
Roadmap to Success: Crafting Your Business Growth Strategy.
Being a business owner, especially a woman in business, can be a thrilling journey filled with opportunities and rewards. Yet, it’s also filled with decisions that can impact the trajectory of your business. One crucial element that can guide your path is your business roadmap. This strategic guide will help you visualize your goals, […]
Boost Your Medical and Beauty Spa Business Growth with Customer Journey Mapping
Discover the transformative power of customer journey mapping, a tool that enables medical and beauty spa owners to gain invaluable insights into their clients’ experiences. By leveraging this understanding, you can optimize your services, enhance marketing strategies, and boost customer retention and loyalty, driving business growth even during challenging economic times. In this blog […]
7 Essential Strategies to Recession-Proof Your Business for Female Entrepreneurs
As a female business owner, you’ve worked hard to build your company, and you want to protect it during tough economic times. Recessions can be challenging, but with the right approach, you can safeguard your business and even thrive. In this blog post, we’ll discuss seven strategies to help you recession-proof your business. Be […]
The Art of Rock Balancing: A Lesson in Business Success
Let’s talk about rock balancing and how it can teach us about the importance of setting business goals. Rock balancing is an art form that involves stacking rocks on top of each other without adhesives or tools. It’s a meditative practice that requires deep focus and concentration, and it can help reduce stress and […]
Get Creative with Peaches: Marketing Your Spa with a Fun Theme
Happy National Peach Cobbler Day! I live in the lovely state of Georgia, known as the Peach state. Our state fruit is the peach. For fun, here’s some peach theme ideas to run with into your business! In this blog post, we share a variety of ideas to help you infuse the peach theme […]