How to Plan Your 30-60-90 Day Digital Marketing Strategy for Success in 2024
As we approach the end of the year, it’s time to gear up for 2024 and set the stage for your business’s growth and success. Planning is not just a step; it’s the cornerstone of long-term triumph. In this guide, we’ll walk you through how to meticulously plan your 30-60-90 day digital marketing strategy to ensure you start the year on the right foot and maintain momentum throughout.
Step 1: Lay the Groundwork (30 Days)
Begin with an Audit:
Evaluate your current digital marketing efforts. What worked well in 2023? What needs improvement? Analyze your website analytics, social media performance, and past campaigns.
Set Clear Goals:
Define specific, measurable goals for the first 90 days. Are you aiming to increase website traffic, boost social media engagement, or generate more leads? Your goals should align with your overall business objectives. Then break it down into those first three months. Example: Increase website traffic 15% in 90 days. First month = 5%, Second month = 5% and third month = 5%, total for that quarter = 15%.
Identify Key Tactics:
Based on your goals, outline the key tactics you’ll employ in the first month. This could involve revamping your website, launching a social media campaign, or optimizing your email marketing strategy.
Step 2: Execute with Precision (60 Days)
Content Strategy:
Develop a content calendar for the next 60 days. Plan blog posts, social media updates, email campaigns, and other content to engage your audience and support your goals.
Consistency is Key:
Maintain a consistent posting schedule across all your digital channels. Consistency builds brand trust and keeps your audience engaged. This is vital. Consistency is extremely important to the success of all efforts that you put in place as well as for measuring your results. If you’re not consistent, you cannot measure.
Monitor and Adjust:
Regularly track your progress. Use analytics tools to measure the effectiveness of your tactics. If something isn’t working, be ready to adjust your strategy.
Step 3: Scale and Refine (90 Days)
Expand Your Reach:
In the final 30 days of your plan, consider expanding your reach. Explore expanding into other paid advertising options, collaborate with influencers or form partnerships, or launch a new marketing channel.
Analyze and Optimize:
Review your performance over the entire 90-day period. Identify trends, successes, and areas for improvement. Use these insights to refine your long-term strategy for the rest of the year.
Plan Ahead:
As you wrap up the 90-day plan, start thinking about your strategy for the next quarter. What worked in this plan that you can carry forward? What new tactics will you incorporate? You can continue with the website traffic growth, but maybe add another goal on top of it. It is ok to start small and then grow from there. Whatever you are comfortable with. The idea behind the 30-60-90 planning is being able to grow and scale within your own bandwidth and resources.
Conclusion: Your Path to Digital Marketing Success
As you wrap up your 30-60-90 day digital marketing plan, it’s essential to understand the power of this process. The purpose here is not only to strategize for the next quarter but also to set the stage for the next 90 days, and the next, and the next. This approach serves to reduce overwhelm and transform your planning into a process-oriented journey.
By focusing on the immediate 30-60-90 days, you gain several advantages:
- Manageable Chunks: Instead of grappling with the complexity of planning an entire year, you break it into manageable chunks. This makes your goals and tasks more achievable.
- Adaptability: The digital landscape is dynamic. This approach allows you to stay agile and adapt your strategy based on real-time results and evolving trends.
- Continuous Improvement: Regular assessments and adjustments become a part of your routine. You learn from your successes and challenges, refining your strategy for ongoing improvement.
- Reduced Stress: Say goodbye to the overwhelming pressure of planning 12 months in advance. The 30-60-90 day process fosters a focused approach.
So, as you complete your 90-day plan, remember that it’s not the end but a new beginning. Start thinking about the next 90 days and how you’ll build on your successes. This iterative approach ensures that you remain on the path to digital marketing success throughout 2024 and beyond.
Are you ready to embrace this process-oriented journey to achieve your digital marketing goals and reduce the overwhelm? The road ahead is yours to navigate with precision and confidence.