Blog - SCS Digital Marketing

Business

Unveiling Your Ideal Client Profile: The Key to B2B and B2C Success

Hey there, ladies! Ready for a little marketing wisdom to spice up your day? Today, we’re diving headfirst into the world of the Ideal Client Profile (ICP). I know, I know – you’re thinking “Isn’t that a B2B thing?” Well, ICPs are just as powerful for B2C! So, grab a cup of your favorite brew alongside me, and let’s take a closer look at what sets these two apart and how to create your very own ICP. The Skinny on B2B Ideal Client Profiles

June 1, 2023

Digital Marketing

Mastering Q4: A Guide to Digital Marketing Planning

As a female business owner and former boutique art gallery proprietor, I understand firsthand the importance of Q4 planning. I would spend my summers meticulously strategizing for the busiest season of the year, right down to the smallest detail. As the saying goes, ‘Christmas in July,’ well, it is truer than you think, especially for those of us in retail or e-commerce. Why Q4 Planning Matters In the retail and e-commerce sectors, Q4, which spans from October to December, is typically the busiest and

May 16, 2023

Business

Roadmap to Success: Crafting Your Business Growth Strategy.

Being a business owner, especially a woman in business, can be a thrilling journey filled with opportunities and rewards. Yet, it’s also filled with decisions that can impact the trajectory of your business. One crucial element that can guide your path is your business roadmap. This strategic guide will help you visualize your goals, understand your challenges, and plot your course to business growth. Step 1: Chart Your Objectives The first step in creating a business roadmap is to outline your objectives. As a

May 11, 2023

Customer Journey Mapping

Boost Your Medical and Beauty Spa Business Growth with Customer Journey Mapping

Discover the transformative power of customer journey mapping, a tool that enables medical and beauty spa owners to gain invaluable insights into their clients’ experiences. By leveraging this understanding, you can optimize your services, enhance marketing strategies, and boost customer retention and loyalty, driving business growth even during challenging economic times. In this blog post, we’ll explore the concept of customer journey mapping, its benefits for spa businesses, and how it can help you not only survive but thrive during a recession. Dive in

May 4, 2023

Business

7 Essential Strategies to Recession-Proof Your Business for Female Entrepreneurs

As a female business owner, you’ve worked hard to build your company, and you want to protect it during tough economic times. Recessions can be challenging, but with the right approach, you can safeguard your business and even thrive. In this blog post, we’ll discuss seven strategies to help you recession-proof your business. Be Proactive, Not Reactive During a recession, it’s crucial to maintain a growth mindset. Instead of cutting spending out of fear, invest strategically in your business’s future. Regularly review your financial

April 19, 2023

Business

The Art of Rock Balancing: A Lesson in Business Success

Let’s talk about rock balancing and how it can teach us about the importance of setting business goals. Rock balancing is an art form that involves stacking rocks on top of each other without adhesives or tools. It’s a meditative practice that requires deep focus and concentration, and it can help reduce stress and boost creativity. “Rock balancing and setting business goals have a lot in common. Both require a solid foundation to succeed.” What is Rock Balancing? Rock balancing is an art form

April 12, 2023