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Business

The Art of Rock Balancing: A Lesson in Business Success

  Let’s talk about rock balancing and how it can teach us about the importance of setting business goals. Rock balancing is an art form that involves stacking rocks on top of each other without adhesives or tools. It’s a meditative practice that requires deep focus and concentration, and it can help reduce stress and boost creativity. “Rock balancing and setting business goals have a lot in common. Both require a solid foundation to succeed.” What is Rock Balancing? Rock balancing is an art form

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Digital Marketing

Get Creative with Peaches: Marketing Your Spa with a Fun Theme

  Happy National Peach Cobbler Day! I live in the lovely state of Georgia, known as the Peach state. Our state fruit is the peach.  For fun, here’s some peach theme ideas to run with into your business! In this blog post,  we share a variety of ideas to help you infuse the peach theme into your spa, including peach-inspired spa treatments, decor, and promotions. Whether you want to host a peach-themed wellness retreat or collaborate with local peach farms, these ideas will help you

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Growth Strategies

Navigating Business Growth in a Recession: Tips for Spa Owners

  Growing a medical and beauty spa during a recession may seem daunting, but it can also present several benefits for savvy business owners. By implementing the right growth strategies, spas can attract and retain customers, differentiate themselves from competitors, and even position themselves for long-term success once the economy improves. “Specializing in niche services that appeal to a specific customer base can attract customers who are interested in more unique and personalized experiences.” One example of a growth strategy that can be effective during

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Digital Marketing

Growth Strategies for Women Owners of Medical and Beauty Spas

  As a woman business owner of a medical and beauty spa, you face unique challenges and opportunities when setting goals for your business. One of the most important types of goals to set is growth-oriented goals. In this blog post, we will explore the importance of setting growth-oriented goals, tips for setting them, examples of growth-oriented goals for women entrepreneurs of medical and beauty spas, strategies for implementing them, and overcoming obstacles to achieving them.  Defining growth-oriented business goals Growth-oriented goals are those that

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Fractional Marketing Director

Maximizing Success: How Quarterly Targets Can Help Women Entrepreneurs Grow

  Breaking your business goals into quarterly targets can help you, as a female business owner, achieve your bigger goals. Some examples of quarterly goals are boosting brand awareness, expanding your customer base, improving customer satisfaction, increasing sales revenue, improving customer retention, streamlining operations, expanding into new markets, and setting goals for the next year. (download your FREE Goal Setting Worksheet Here!) Establishing your business goals into quarterly goals can help you  stay on track. Here are some examples of how you could break down your

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Fractional Marketing Director

5 Pain Points for Women Business Owners

  Women entrepreneurs make up a significant and growing percentage of small business owners in many countries. According to a report by the National Women’s Business Council in the United States, women-owned businesses make up approximately 42% of all small businesses and generate over $1.9 trillion in revenue. Female entrepreneurs face a range of challenges on their entrepreneurial journey. Below are the five common pain points that many women in business struggle with: developing a business plan, gaining financial knowledge, creating a marketing and sales

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