Blog - SCS Digital Marketing

Digital Marketing

Get Creative with Peaches: Marketing Your Spa with a Fun Theme

Happy National Peach Cobbler Day! I live in the lovely state of Georgia, known as the Peach state. Our state fruit is the peach. For fun, here’s some peach theme ideas to run with into your business! In this blog post, we share a variety of ideas to help you infuse the peach theme into your spa, including peach-inspired spa treatments, decor, and promotions. Whether you want to host a peach-themed wellness retreat or collaborate with local peach farms, these ideas will help you

April 10, 2023

Growth Strategies

Navigating Business Growth in a Recession: Tips for Spa Owners

Growing a medical and beauty spa during a recession may seem daunting, but it can also present several benefits for savvy business owners. By implementing the right growth strategies, spas can attract and retain customers, differentiate themselves from competitors, and even position themselves for long-term success once the economy improves. “Specializing in niche services that appeal to a specific customer base can attract customers who are interested in more unique and personalized experiences.” One example of a growth strategy that can be effective during

April 7, 2023

Digital Marketing

Growth Strategies for Women Owners of Medical and Beauty Spas

As a woman business owner of a medical and beauty spa, you face unique challenges and opportunities when setting goals for your business. One of the most important types of goals to set is growth-oriented goals. In this blog post, we will explore the importance of setting growth-oriented goals, tips for setting them, examples of growth-oriented goals for women entrepreneurs of medical and beauty spas, strategies for implementing them, and overcoming obstacles to achieving them. Defining growth-oriented business goals Growth-oriented goals are those that

April 7, 2023

Fractional Marketing Director

Maximizing Success: How Quarterly Targets Can Help Women Entrepreneurs Grow

Breaking your business goals into quarterly targets can help you, as a female business owner, achieve your bigger goals. Some examples of quarterly goals are boosting brand awareness, expanding your customer base, improving customer satisfaction, increasing sales revenue, improving customer retention, streamlining operations, expanding into new markets, and setting goals for the next year. (download your FREE Goal Setting Worksheet Here!) Establishing your business goals into quarterly goals can help you stay on track. Here are some examples of how you could break down your

April 6, 2023

Fractional Marketing Director

5 Pain Points for Women Business Owners

Women entrepreneurs make up a significant and growing percentage of small business owners in many countries. According to a report by the National Women’s Business Council in the United States, women-owned businesses make up approximately 42% of all small businesses and generate over $1.9 trillion in revenue. Female entrepreneurs face a range of challenges on their entrepreneurial journey. Below are the five common pain points that many women in business struggle with: developing a business plan, gaining financial knowledge, creating a marketing and sales

April 3, 2023

Digital Marketing

90 Days to 100 New Clients: A Digital Marketing Guide for Medical and Beauty Spas

Acquiring new clients is a crucial aspect of growing any medical or beauty spa business. However, it can be a challenging task to attract and convert potential clients into paying customers. With an integrated digital marketing strategy, medical and beauty spas can gain 100 new clients in just 90 days. In this article, we’ll outline three crucial steps that can help you achieve this goal by building a strong online presence, developing a targeted email marketing campaign, and optimizing your website for maximum results.

March 29, 2023