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Digital Marketing

90 Days to 100 New Clients: A Digital Marketing Guide for Medical and Beauty Spas

  Acquiring new clients is a crucial aspect of growing any medical or beauty spa business. However, it can be a challenging task to attract and convert potential clients into paying customers. With an integrated digital marketing strategy, medical and beauty spas can gain 100 new clients in just 90 days. In this article, we’ll outline three crucial steps that can help you achieve this goal by building a strong online presence, developing a targeted email marketing campaign, and optimizing your website for maximum results.

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Fractional Marketing Director

Driving Growth with Strategic Expertise: Fractional Marketing Director

  As a female business owner, you may face challenges in growing your business during tough economic times. However, a Fractional Marketing Director and Strategist can help you overcome these challenges with cost-effective and flexible marketing expertise. By conducting an audit of your current marketing strategy and identifying gaps and opportunities, a Fractional Marketing Director can create a comprehensive marketing plan to improve sales and revenue. They can also lead the creation of marketing systems and resources, as well as provide ongoing support and guidance

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Digital Marketing

St. Patrick’s Day Marketing Ideas

  Here are some ideas for St. Patrick’s Day that alternative health brands or other boutique businesses can use to promote their products: Host a St. Patrick’s Day-themed wellness event: You could organize a wellness event that incorporates St. Patrick’s Day themes. For example, you could offer a yoga class with green-colored yoga mats, or a meditation session that incorporates Celtic music. Create a St. Patrick’s Day-themed blog post or social media campaign: You could create blog posts or social media posts that highlight the

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Business

Don’t Become This Business Statistic

  No one wants to fail. According to U.S. Bank, 78% of small businesses fail because they lack a well-developed business and marketing plan. Too many business owners don’t have the time, marketing expertise or analytic skills needed to develop an integrated marketing plan that leads to successful growth. So they often pick a single marketing tactic based on “their gut”, or pick the same tactic that worked for a colleague in a different industry. The end result is often disappointment: a new website that

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Customer Journey Mapping

Audit your net promoter score on a quarterly basis

If you missed Day 10 and 11, you’ll have to read the post from yesterday which was about customer metrics and it included NPS and CLV. Today let’s dive a little deeper on NPS – or net promoter score (NPS). As a truly customer-centric organization, auditing your NPS at least every six months will provide powerful insights on how your company is performing. The NPS is a simple metric that is concerned with one thing: gauging customer loyalty. In order to calculate NPS, you have

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Customer Journey Mapping

Here’s three ways to measure the success of a customer-centric company.

Happy Monday! Thoughts of this past weekend on customer-centricity. This weekend originally started as a mental health break. It’s also my birthday month. I have a few events planned. This is my favorite season. (not the winter cold, but the spirit of Christmas.) Anyways, this past weekend, I had a girls day scheduled to go visit the Tate House, located in Tate, Georgia. It was a luncheon, with a self guided Tour. The Tate House is listed as the Pink Palace in the National Register

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