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Fractional Marketing Director

Maximizing Success: How Quarterly Targets Can Help Women Entrepreneurs Grow

  Breaking your business goals into quarterly targets can help you, as a female business owner, achieve your bigger goals. Some examples of quarterly goals are boosting brand awareness, expanding your customer base, improving customer satisfaction, increasing sales revenue, improving customer retention, streamlining operations, expanding into new markets, and setting goals for the next year. (download your FREE Goal Setting Worksheet Here!) Establishing your business goals into quarterly goals can help you  stay on track. Here are some examples of how you could break down your

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Fractional Marketing Director

5 Pain Points for Women Business Owners

  Women entrepreneurs make up a significant and growing percentage of small business owners in many countries. According to a report by the National Women’s Business Council in the United States, women-owned businesses make up approximately 42% of all small businesses and generate over $1.9 trillion in revenue. Female entrepreneurs face a range of challenges on their entrepreneurial journey. Below are the five common pain points that many women in business struggle with: developing a business plan, gaining financial knowledge, creating a marketing and sales

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Digital Marketing

90 Days to 100 New Clients: A Digital Marketing Guide for Medical and Beauty Spas

  Acquiring new clients is a crucial aspect of growing any medical or beauty spa business. However, it can be a challenging task to attract and convert potential clients into paying customers. With an integrated digital marketing strategy, medical and beauty spas can gain 100 new clients in just 90 days. In this article, we’ll outline three crucial steps that can help you achieve this goal by building a strong online presence, developing a targeted email marketing campaign, and optimizing your website for maximum results.

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Fractional Marketing Director

Driving Growth with Strategic Expertise: Fractional Marketing Director

  As a female business owner, you may face challenges in growing your business during tough economic times. However, a Fractional Marketing Director and Strategist can help you overcome these challenges with cost-effective and flexible marketing expertise. By conducting an audit of your current marketing strategy and identifying gaps and opportunities, a Fractional Marketing Director can create a comprehensive marketing plan to improve sales and revenue. They can also lead the creation of marketing systems and resources, as well as provide ongoing support and guidance

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Digital Marketing

St. Patrick’s Day Marketing Ideas

  Here are some ideas for St. Patrick’s Day that alternative health brands or other boutique businesses can use to promote their products: Host a St. Patrick’s Day-themed wellness event: You could organize a wellness event that incorporates St. Patrick’s Day themes. For example, you could offer a yoga class with green-colored yoga mats, or a meditation session that incorporates Celtic music. Create a St. Patrick’s Day-themed blog post or social media campaign: You could create blog posts or social media posts that highlight the

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Business

Don’t Become This Business Statistic

  No one wants to fail. According to U.S. Bank, 78% of small businesses fail because they lack a well-developed business and marketing plan. Too many business owners don’t have the time, marketing expertise or analytic skills needed to develop an integrated marketing plan that leads to successful growth. So they often pick a single marketing tactic based on “their gut”, or pick the same tactic that worked for a colleague in a different industry. The end result is often disappointment: a new website that

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