Your Best ROI is in E-mail Marketing.
According to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI. Email Marketing is a proven content marketing strategy for increasing brand awareness, growing website traffic, generating leads and promoting products and or services.
If you are looking to overhaul your email marketing program, are in a search of an email marketing automation assistance or simply want to maximize the results of your email marketing efforts, SCS Digital Marketing is here to assist you.
Email Marketing Service Providers We Work With:
Klaviyo | Mailchimp |
How we work:
We collaborate with you and team of copywriters and designers and we will work with you to craft targeted email campaigns designed to engage and convert your subscribers.
Through the use of leading industry technology and email marketing best practices, you will be able to spread your message to your potential customers while continually refining your strategy based on our reports.
Email Management Services
Our services include everything from email template design, email launches, drip campaigns to email nurturing and newsletter management services.
We can design your email marketing templates that combine elements of visual design and technical savvy with the appropriate call to action that cater to the specific needs of your audience while maintaining the look and feel of your overall brand.
Email Marketing Audit
We will perform a comprehensive review of all of your previous campaigns and subscriber database to gain an understanding of your current email marketing strategy. Specific elements of the evaluation include a review of your current design and copy, email marketing tools and database health. From there, we can create an email marketing plan that will help increase the effectiveness of your email marketing campaigns and grow your business.
Customized List Segmentation
By undertaking email list segmentation, you can use your email marketing to nurture prospects and guide them down the sales funnel from the awareness stage to a final sale. Everything from a recipient’s business, job title and previous content interaction can be taken into account, allowing you to leverage unique, valuable content for different audience segments.
Content Driven Email Marketing Strategy
We will help you dive deep into the goals of your various email campaigns, allowing you to zero in on how much your content marketing strategy is resonating with your target audience and why. From here, email campaigns can be fine-tuned further to improve results and ensure business goals are being met.
Targeted Asset Launch Campaigns
Lead-generation assets such as eBooks and white papers require proper promotion to maximize results, and email marketing remains a cornerstone of these efforts alongside social media and dedicated landing page creation. If you’re looking to demonstrate your authority and establish thought leadership in your industry, asset creation is only the first step.
SCS Digital Marketing will create email content to be sent to a specified database of recipients, ensuring each email features links to dedicated landing pages customized with conversion in mind. By incorporating editorial and user experience design best practices, including engaging subject lines, rich media inclusion in the body of the email and expert call-to-action design and placement, you can increase your open, click-through and download rates.
Automated Email Messaging and Synchronized Sends
In addition to coordinating asset launch campaigns, we can sync your email list with your customer relationship management software to record converted prospects. Automatic email replies can then be used to ensure tailored thank you messages are sent to interested recipients, keeping them engaged and providing a personalized user experience.
Drip Email Campaigns
Initial email outreach can be enhanced through the use of email drip campaigns. Beyond downloadable assets, drip campaigns can be used for everything from new email subscriber onboarding to general brand awareness efforts, creating a series of digital touchpoints that will automatically be sent out to specified prospects on a routine basis. Using email automation software, SCS Digital Marketing is capable of crafting custom email drip campaigns that deliver relevant, targeted content marketing to keep prospective customers interested in your brand offerings, all designed to avoid overwhelming recipients with haphazardly planned, irrelevant follow-up emails.
Newsletter Management Services
Newsletters are still among the most popular forms of email content marketing. They provide you with a regular opportunity to engage with prospective customers and increase subscribers, remaining top of mind for your target audience while also providing valuable content designed to build brand authority and encourage sales or referrals.
SCS Digital Marketing email marketing automation capabilities make it easy to automatically reach vast numbers of consumers via email on a regular basis. We will help you determine who should receive your newsletter, what time, and how best to engage your audience and avoid generic messaging. Using personas for your website visitors and buyers, including advanced demographics information and details regarding what stage of the sales funnel the recipient is in, you can count on personalized, targeted and high-quality email newsletters that translate to higher open rates, click-through rates and conversions.
We believe it’s essential to find a balance between education and entertainment when creating an email newsletter strategy. After segmenting your recipient list into specific groups, you can easily determine the proper mix between information, interesting content and promotion. This way you can keep audiences engaged without your content reading as overly salesy or extraneous.
A Cup of Coffee
Yes, I enjoy a good cup of coffee, actually a cup of coffee with hazelnut cream. I also love a nice cup of warm tea. But more than that, I really like connecting with clients, partners, and friends over a good ol' cup of coffee or tea. So, what's next? I’d love to treat you to good coffee and good conversation. It's on us. Even virtually – we can get together over a cup.
I believe in connection, creativity, and quality conversations. Also, we know those core beliefs translate to impactful results when we work with our clients.
Let’s talk. There’s no catch, zero obligation, and absolutely no pressure. We want to get to know you!
LET'S SCHEDULE A MEETING TO SEE IF WE'RE A GOOD FIT.
Have a Question?
Not sure what you need? Schedule a one-on-one, We're always interested in hearing from you. Don’t hesitate to contact me if you’d like to talk about a specific issue you are dealing with in your business. Give us a call or send us a e-mail. Call 770-293-8900.