Here are some ideas for St. Patrick’s Day that alternative health brands or other boutique businesses can use to promote their products: Host a St. Patrick’s Day-themed wellness event: You could organize a wellness event that incorporates St. Patrick’s Day themes. For example, you could offer a yoga class with green-colored yoga mats, or …
No one wants to fail. According to U.S. Bank, 78% of small businesses fail because they lack a well-developed business and marketing plan. Too many business owners don’t have the time, marketing expertise or analytic skills needed to develop an integrated marketing plan that leads to successful growth. So they often pick a single …
Your e-commerce website should be able to sell across all devices, not just mobile. While ensuring that your e-commerce website functions across all devices, are you keeping your customers’ shopping experience in mind? Is Your Ecommerce Website Responsive? When it comes to having a responsive e-commerce website, it means that your website can display with …
To Succeed: Keep Your Online Shoppers Experience in Mind Read More »
The pandemic has been good for e-commerce. Small business owners who already had an e-commerce presence before COVID reported higher online sales. Small business owners who decided to start their own e-commerce business during this time didn’t do too bad either. To sell well online, you need to pick your e-commerce strategy and stick to …
Research has shown that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating users and customers. Offline word of mouth is significant. Online reviews and testimonials are essential in establishing …
Improve your Online Presence With These Trustworthy Steps Read More »
To get your prospects or your regular customers continuously engaged with your website, you need to have authoritative content. When it comes to content, the quality of your content plays a critical role for businesses to attract their customers. Authoritative is the letter “A” in the E-A-T of Google’s Search Quality Rater Guidelines. E means …
Win the Hearts of Your Audience by Being Authentic Read More »
For this year, as a business owner, while developing your marketing plans and campaigns, you should have two things: user personas and content marketing strategy that benefits your users. Benefits your users? Yes. Websites or any “content” that we “generate” out there should be helping our customers or benefiting them one way or another. User …
Are you paying attention to your User Persona while E-A-Ting? Read More »
Where to start? Right? Many of us attempted to pivot as fast as we could. Many of us were (or are still) running a hundred miles a minute and haven’t stopped. We need to look at next year starting now. What do we look at? Your customers are still the same. Your business is …
There is so much information out there about how to optimize your website for SEO. It really comes down to this. Your ideal audience are important. You should be making sure your content addresses their needs first. Your content has an impact on search engine optimization. Google is an artificial intelligence machine. When it comes …
Many small businesses are evaluating their websites as they were closed during the ‘shutdown’ or some are doing it right now as they begin to reopen. Regardless, performing a digital marketing audit of your website is important as you the small business owner or entrepreneur begin to move forward. Audit lead generation and traffic to …
How to Perform a Quick Digital Marketing Audit of Your Website Read More »
