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Audit your net promoter score on a quarterly basis

If you missed Day 10 and 11, you’ll have to read the post from yesterday which was about customer metrics and it included NPS and CLV. Today let’s dive a little deeper on NPS – or net promoter score (NPS). As a truly customer-centric organization, auditing your NPS at least every six months will provide […]

Customer Experience Matters in 2023

Did you know that even when hundreds of other eCommerce stores are offering the same products and services, you can still penetrate the market, generate sales, and scale your business? “Did you know that brands with a great Customer Experience (CX) generate 5.7 times more revenue than competitors with a poor CX? It’s also worth knowing that 84% […]

Why IS Customer Journey Mapping So Important?

Woman with shopping bags

Here’s a quick rundown of the eight main reasons how customer journey mapping is so important to your Ecommerce business: 1) Shows you how customers are interacting with your site: There’s always a risk that E-tailers will view the customer journey from the perspective of the company, through an analytics dashboard, rather than in a […]

How to turn your website into a lead generation machine

woman on laptop

Your website isn’t just to have an online presence, but it is part of your sales and marketing strategy. It shows your value and brings in revenue. Content: Does your content capture the attention of the right people? What is meant by that, is the content on your website tailored to what drives and motivates […]

Launching an Ecommerce Site? Which to Choose?

You’ve decided to launch an e-commerce site. Your reason may be to move your brick-and-mortar business to an online business. Or it may be that you’re starting a new business, and it is strictly online. Whatever your reason, there are many options out there to build an e-commerce website. How do you decide? It can […]

E-Tailers: Optimize Your Google My Business Profile

If you are selling products online – through Woocommerce, Shopify, Bigcommerce, or any other form of e-commerce platform, optimizing your Google My Business profile can grow your e-commerce site. Many e-commerce business owners understand the importance of optimizing their e-commerce websites. The higher the website is ranked on search engines, the easier it is for […]

Want to Sell Well Online? Pick A Strategy.

The pandemic has been good for e-commerce. Small business owners who already had an e-commerce presence before COVID reported higher online sales. Small business owners who decided to start their own e-commerce business during this time didn’t do too bad either. To sell well online, you need to pick your e-commerce strategy and stick to […]