Customer Journey Mapping to Level Up Your Email and SMS
Mapping out your customer journey helps you improve their experience which extends your relationship with your customer. Email is one of the most important marketing channels for moving your customers through each stage of the customer journey. That’s because email is one of the most direct ways to nurture customers with personalized communications linked to their actions.
The customer journey helps you understand customers’ behavioral patterns as they move toward a conversion and the touchpoints along the way. A touchpoint is any interaction with your brand, such as visiting your website, following your social media channels, signing up for your email list, and engaging with marketing emails.
Using email automation, you can ensure the recipient gets the right message at the right time to help them transition to the next stage.
Once you have a clear understanding of how customers discover and engage with your brand, you can tailor your email communications to meet them along the different stages of the journey.
But perhaps more importantly, mapping the customer journey helps you understand any roadblocks that deter a potential customer from taking the desired action. Once you know what’s stopping them, you can clear the way for a more positive customer experience—that hopefully leads to conversion.
Let’s start today to improve your customer’s experience with your brand.