Don’t Become This Business Statistic
No one wants to fail. According to U.S. Bank, 78% of small businesses fail because they lack a well-developed business and marketing plan. Too many business owners don’t have the time, marketing expertise or analytic skills needed to develop an integrated marketing plan that leads to successful growth. So they often pick a single […]
Are you paying attention to your User Persona while E-A-Ting?
For this year, as a business owner, while developing your marketing plans and campaigns, you should have two things: user personas and content marketing strategy that benefits your users. Benefits your users? Yes. Websites or any “content” that we “generate” out there should be helping our customers or benefiting them one way or another. User […]
Adapting Your Promotional Mix to the New Business Environment
Yes, things are certainly different right now. States are slowly lifting their lockouts and workers are returning to work. They are starting to export and import again. That isn’t to say you should underestimate the terrible effects of the coronavirus outbreak. Most businesses will survive just as they have through wartime, recessions, depressions and even […]
Quit Wasting Your Money and Get the Right Leads
Statistics state that of all the traffic efforts spent on driving visitors to a website, only 2% will actually convert at your website. Two percent. So, if you’re driving thousands of visitors on your website, you’re only going to be able to get 2% of them to convert potentially. That is to a landing page […]
Which Marketing Medium Should You be Using?
With the New Year about to arrive in less than seven weeks, many small business owners are currently reevaluating their past year sales and marketing activities. While looking at your business goals for 2020, the question comes about which marketing medium to use. It is a valid question, but it can be best answered by […]