marketing plan

Are you paying attention to your User Persona while E-A-Ting?

For this year, as a business owner, while developing your marketing plans and campaigns, you should have two things: user personas and content marketing strategy that benefits your users. Benefits your users? Yes. Websites or any “content” that we “generate” out there should be helping our customers or benefiting them one way or another. User …

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Adapting Your Promotional Mix to the New Business Environment

Yes, things are certainly different right now. States are slowly lifting their lockouts and workers are returning to work. They are starting to export and import again. That isn’t to say you should underestimate the terrible effects of the coronavirus outbreak. Most businesses will survive just as they have through wartime, recessions, depressions and even …

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