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Using The Letter “E” of E-A-T Can Help Improve Your Website

When working on your content for your website or your overall content strategy, here is a suggestion that might be helpful. That is using the letter “E” as a guide. The letter “E” in Google’s search quality guideline acronym, “E-A-T.” It stands for Expertise, Authoritativeness, and Trustworthiness. Let’s look at the letter “E” or Expertise. […]