Digital Marketing

Happy Woman Online Shopper

To Succeed: Keep Your Online Shoppers Experience in Mind

Your e-commerce website should be able to sell across all devices, not just mobile. While ensuring that your e-commerce website functions across all devices, are you keeping your customers’ shopping experience in mind? Is Your Ecommerce Website Responsive? When it comes to having a responsive e-commerce website, it means that your website can display with …

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Improve your Online Presence With These Trustworthy Steps

Research has shown that word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions. Whether compared to traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating users and customers. Offline word of mouth is significant. Online reviews and testimonials are essential in establishing …

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Win the Hearts of Your Audience by Being Authentic

To get your prospects or your regular customers continuously engaged with your website, you need to have authoritative content. When it comes to content, the quality of your content plays a critical role for businesses to attract their customers. Authoritative is the letter “A” in the E-A-T of Google’s Search Quality Rater Guidelines. E means …

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Are you paying attention to your User Persona while E-A-Ting?

For this year, as a business owner, while developing your marketing plans and campaigns, you should have two things: user personas and content marketing strategy that benefits your users. Benefits your users? Yes. Websites or any “content” that we “generate” out there should be helping our customers or benefiting them one way or another. User …

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How to Perform a Quick Digital Marketing Audit of Your Website

Many small businesses are evaluating their websites as they were closed during the ‘shutdown’ or some are doing it right now as they begin to reopen. Regardless, performing a digital marketing audit of your website is important as you the small business owner or entrepreneur begin to move forward. Audit lead generation and traffic to …

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Adapting Your Promotional Mix to the New Business Environment

Yes, things are certainly different right now. States are slowly lifting their lockouts and workers are returning to work. They are starting to export and import again. That isn’t to say you should underestimate the terrible effects of the coronavirus outbreak. Most businesses will survive just as they have through wartime, recessions, depressions and even …

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Why Advertise on Waze

Why Consider Advertising on Waze?

If you have a brick and mortar location, advertising WAZE could be another way to drive foot traffic to your location. Before diving deep into WAZE, if your small business is the following: Automotive dealership/RV Dealership Healthcare Services Convenience Store/Coffee Shop Hotel/Motel/B&B Fast Food Restaurant/Restaurants Retail Stores /Furniture Stores Colleges/Universities Let’s keep reading on. Do …

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