Did you know that even when hundreds of other eCommerce stores are offering the same products and services, you can still penetrate the market, generate sales, and scale your business?
“Did you know that brands with a great Customer Experience (CX) generate 5.7 times more revenue than competitors with a poor CX? It’s also worth knowing that 84% of companies that improve their CX also report higher revenues and overall they are 60% more profitable.”
We now live in a world where winning over customers and earning their trust has less to do with what you’re selling and more to do with the kind of experience you provide them.
Customer experience is at the heart of your success. It’s the key to differentiating yourself from your competitors and increasing your customer base.
This is why you want to surprise your target audience and provide them with amazing eCommerce customer experience that is unique to your brand. This should be from the time they discover your eCommerce store, browsing across your store and making a purchase, to offering post-purchase support.
Remember, 61% of customers won’t hesitate to switch to a competitor after a single bad experience with your brand. So, every interaction matters.
Customer experience as your competitive advantage.
If you’re struggling to differentiate yourself from other businesses, a great customer experience can be your competitive advantage. It can make you stand out from your competitors.
Customers don’t only compare products and prices, but also service and user experience. To win over customers, make sure you provide them with great experiences and give them access to other people’s experiences with your brand too!
Show them how others are very much pleased with how you do business. This will influence them to quickly build confidence in you and wouldn’t feel the need to look elsewhere to buy. 88% of people read reviews to get an idea of the kind of experience they provide. The more positive reviews you have, the more you’re likely to win over customers this 2023.
Stand out from your competitors by embracing a customer-centric approach toward providing satisfaction.
How do you improve your Ecommerce customer experience? You start with a customer journey map.