5 Pain Points for Women Business Owners
Women entrepreneurs make up a significant and growing percentage of small business owners in many countries. According to a report by the National Women’s Business Council in the United States, women-owned businesses make up approximately 42% of all small businesses and generate over $1.9 trillion in revenue. Female entrepreneurs face a range of challenges […]
St. Patrick’s Day Marketing Ideas
Here are some ideas for St. Patrick’s Day that alternative health brands or other boutique businesses can use to promote their products: Host a St. Patrick’s Day-themed wellness event: You could organize a wellness event that incorporates St. Patrick’s Day themes. For example, you could offer a yoga class with green-colored yoga mats, or […]
Don’t Become This Business Statistic
No one wants to fail. According to U.S. Bank, 78% of small businesses fail because they lack a well-developed business and marketing plan. Too many business owners don’t have the time, marketing expertise or analytic skills needed to develop an integrated marketing plan that leads to successful growth. So they often pick a single […]
Want to Sell Well Online? Pick A Strategy.
The pandemic has been good for e-commerce. Small business owners who already had an e-commerce presence before COVID reported higher online sales. Small business owners who decided to start their own e-commerce business during this time didn’t do too bad either. To sell well online, you need to pick your e-commerce strategy and stick to […]
Are you paying attention to your User Persona while E-A-Ting?
For this year, as a business owner, while developing your marketing plans and campaigns, you should have two things: user personas and content marketing strategy that benefits your users. Benefits your users? Yes. Websites or any “content” that we “generate” out there should be helping our customers or benefiting them one way or another. User […]
Fourth Quarter Goals for Next Year
Where to start? Right? Many of us attempted to pivot as fast as we could. Many of us were (or are still) running a hundred miles a minute and haven’t stopped. We need to look at next year starting now. What do we look at? Your customers are still the same. Your business is […]
Why Consider Advertising on Waze?
How to drive more foot traffic to your business
Quit Wasting Your Money and Get the Right Leads
Statistics state that of all the traffic efforts spent on driving visitors to a website, only 2% will actually convert at your website. Two percent. So, if you’re driving thousands of visitors on your website, you’re only going to be able to get 2% of them to convert potentially. That is to a landing page […]
Which Marketing Medium Should You be Using?
With the New Year about to arrive in less than seven weeks, many small business owners are currently reevaluating their past year sales and marketing activities. While looking at your business goals for 2020, the question comes about which marketing medium to use. It is a valid question, but it can be best answered by […]